Write Quality Content ? Speaking Options | ACE Writers

What kind of benefits can you gain from creating high quality content? Ooops, that isn?t the question? Your reader doesn?t care about YOU. They want to know what benefits you provide them. Article Marketing isn?t about you, it?s about them. Can you answer their question, or are they stuck listening to how you?ll be benefiting from their presence on your site.

8 seconds isn?t enough to tell your reader about your business, nor is it enough to gain any insight into their interest in your business, but it?s all their willing to spend on you, unless you tell them what they can gain by being there. Give them value, content, and benefits on the front page.

Appealing to the eye:

Give them eye candy to capture their interest in the early part of your presentation. Make it attractive to view your content, easy to read, personable and striking to look at, with key components that capture their interest. Color, easy on the eye fonts, directly related keyword emphasis, and simple style formats will keep them looking for more.

Highlighted subtitles:

Once they get past the main title, which should grab their attention instantly, you?ll need to provide quick and easy to read subtitles that keep them scanning the page. Immediately after the first or second paragraph, above the fold, give them a second header that says something of value. Use keywords, or at very least attractive words.

Captivating content they require:

Give them what they want. If you haven?t figured it out yet, most people really do want FREE or low cost product, they have enough of the big bills, so give them VALUE at low cost. You might be able to sell your high dollar products after you capture their interest and gain their trust, but in the beginning, make it affordable or free to help bring them in. Give them the valuable content they?re looking for.

Are you ready to share some benefits?

Present your benefits in 2 FREE Article Templates from http://advertizeyourbusiness.com and get a FREE Subscription to ADvertiZe ezine.

Source: http://acewriters.com/blog/?p=612

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