Monday, October 24, 2011

"American Horror Story" scares up 12 percent ratings boost (Reuters)

LOS ANGELES (TheWrap.com) ? After a sophomore slump capable of causing howls of fright, FX's new drama "American Horror Story" has rebounded, recapturing nearly all of its viewership in the coveted adults 18-49 demographic from the October 5 series premiere.

Wednesday's episode pulled in nearly 2 million viewers in the demographic, nearly matching the performance of the series premiere.

That's a 12 percent improvement over last week's performance, which was seen by 1.8 million viewers.

In total viewers, the Ryan Murphy/Brad Falchuk series was also up, climbing 5 percent for 2.6 million. The series premiere drew 3.2 million viewers.

Source: http://us.rd.yahoo.com/dailynews/rss/enindustry/*http%3A//news.yahoo.com/s/nm/20111021/media_nm/us_americanhorrorstory

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