Tuesday, July 9, 2013

BBC America going social with The Stig via branded 'Top Gear' Twitter video


Remember that whole Twitter-sanctioned "in-Tweet branded video" BBC America hinted at back in April? Well, we've got some more info -- and it's coming a few hours ahead of the partnership's debut. Tonight's BBC America premier of Top Gear will feature supplementary Twitter video synced to the show, including the "Stig Cam," which offers "a new perspective" from the masked and anonymous driver. Also on the docket is an "Action Replay," featuring a highlight from the evening's festivities and a "sneak peak" involving a hovercraft, as well as a dirt bike jumping off a building. All in a day's work. You can get in on the action tonight at 8:30 / 7:30 central.

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Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/LZLpkCTEK7w/

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